Online Seminar Series

During my final semester of University I was involved in organising a series of seminars that looked at the discussion of The Australian Music Industry and the current adversity they were facing due to the effects of Covid - 19. With the music industry in quarantine like the rest of the world, it was a way for us to stay connected as well as have conversations with a number of different industry professionals. 

I was one of the moderators for seminar five: Sounds on, Hands off: Building Brand Loyalty in an Isolated World. This seminar featured Lydia Greenwood (Stay Gold/Destroy all Lines) and Warner McMahon (Onepuf) and was a conversation surrounding what is necessary to build a successful brand within the music industry and the challenges we are facing in the current isolated space of the world. Throughout this seminar we  discussed how to stand out in a crowded market and how those looking to build their brand can do so successfully. On top of this we gained an insight into how industry professionals are navigating these unprecedented times and what changes they are having to make to their business model to ensure they can survive this period.

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This seminar series was a great learning experience for me and the opportunity to interview and learn from industry professionals was very beneficial. 

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